Your research or our experience
Depending on characteristics of your target market and your preferences, we can recommend your communication strategy and an optimal promotional mix based on our experience or design and implement a product specific marketing research aimed at defining your best segment(s) and messages.
Integrity and consistency
In most cases, it is important that your communications in ethnic markets such as Polish-American, for example, is consistent with your messages and positioning in your core market. If that’s the case, we will help you develop campaigns in accordance with your overall strategy while making sure that your messages in the ethnic market are culturally sensitive and resonate well with the audiences.
Research or test
While large markets can justify significant budgets for marketing research prior to developing any communication materials, in ethnic markets, an alternative approach can – under specific conditions – be used. It can be justified to run test campaigns instead of conducting your research from scratch, especially if you already have proven tactics in your core market. If that’s the case, we can negotiate nominal prices with all the major Polish-American media for testing purposes.
All your creative
We would be happy to develop all your communication materials or adapt the artwork you already have in English. Please have a look at the creative production page.
Have a plan
When working with clients, we always recommend that a well written promotional plan, not just a media schedule, be prepared prior to launching any campaign live. “Just do it” works well in many situations; however, when working with our clients, we prefer to take time to think it through carefully before spending our clients money.
Marketing plan
It is hard to pursue your goals or achieve any objectives if one does not have a clear understanding of what they are. It is like going and not knowing where you are going; without a destination in mind. You would end up somewhere where you did not even want to be in the first place. A good marketing plan can help you establish your goals and objectives considering opportunities available to you, your competencies, and resources; it would be your company’s road map to the destination you desire.
We can prepare marketing plans for Polish-American companies, for companies from Poland interested in getting into the US market, and for American companies’ undertakings related to the Polish-American market.