Right at this moment, we are working on a screenplay for a TV spot and a radio commercial for a client. Again and again, clients insist that various additional messages be inserted into their spots. Here it goes: for example, we are a restaurant where you can spend romantic evenings; so far so good, then …
Year: 2019
From experience
What I am going to share may, and should be obvious to most marketers. However, I am still surprised not only by the fact of this happening but more so by its frequency. Here is the “it”. A business owner or decision maker wants to save a few hundred dollars on production of his or …
What is marketing?
There are a couple of excellent definitions of the term, but for a marketing practitioner it is sufficient to look at marketing as a process or a system of interrelated activities that identifies customers’ needs and satisfies them at a profit. It is a very broad definition that encompasses various marketing functions and activities such …
Marketing talk
This section is designed with a small business owner in mind. Running a busy professional office, car dealership, restaurant, construction company, or any other type of an enterprise, is demanding. However, being familiar with the basics can help you a lot. You do not have to be a marketing expert; most of small business owners …