I still remember my basic marketing class and the professor that I did not particularly like; I mean not her personally, just her teaching style. Thank heavens, then it only got better from there. However, I vividly remember one thing she said about marketing during significantly declining sales and revenues. She was so right! So, …
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Talking too much
Right at this moment, we are working on a screenplay for a TV spot and a radio commercial for a client. Again and again, clients insist that various additional messages be inserted into their spots. Here it goes: for example, we are a restaurant where you can spend romantic evenings; so far so good, then …