- There are a couple of excellent definitions of the term, but for a marketing practitioner it is sufficient to look at marketing as a process or a system of interrelated activities that identifies customers’ needs and satisfies them at a profit. It is a very broad definition that encompasses various marketing functions and activities such as marketing research, market segmentation, product development, pricing, availability, promotion; which includes advertising, sales promotion, personal selling, PR, and direct marketing; and many more. The overall application can be as simple as setting up a lemonade stand in the driveway or as complex as running a global company such as Amazon. For a small business owner it does not have to be complicated, but certain awareness of how it works, can be advantageous.
Expertise in Polish-American Market
